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Benefits of Programmatic Audio Advertising 1. The growing popularity of music-streaming services 2. Mobile is the main driver of the programmatic-audio revolution 3. Intimate brand-listener bond 4. Affluent, well-educated audience 5. Audio Ads Are Distraction-free 6. Resistance to adblock Early Challenges of Programmatic Audio Advertising.

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As programmatic advertising uses a program to purchase ad slots on publishers, the AI-driven algorithms assess users based on their behavior,... In a programmatic Google Play campaign, search engine giant used first- and third-party data to increase campaign effectiveness through more educated targeting, which helped it focus on the most.

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By David Kaplan. Wednesday, October 23rd, 2013 - 12:07 am. Supply-side platform AdSlot's pitch to help sell publishers' guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The company, which acquired ad agency workflow provider Facilitate Digital more than a month ago, has.

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